Telstra’s new retail store concept is being rolled out across Australia, creating a cleaner and more refined approach to product display, lighting and customer interaction.
The Coomera and Morayfield stores in Queensland are two locations delivered as part of the new format, using a consistent lighting and control strategy designed for repeatable national rollout.
Layered Retail Lighting
Rather than relying on uniform overhead lighting, the stores use a layered lighting approach to create a more comfortable and visually focused retail environment.
Perimeter lighting highlights product and display walls, supported by controlled central illumination and integrated feature lighting. Elliptical optics provide an even wash across displays, while honeycomb lenses help minimise glare and reflections from screens.
This approach helps maintain consistent lighting quality across different store locations while keeping the focus on products and customer experience.
CASAMBI LIGHTING CONTROL
Casambi wireless lighting control is integrated into the store concept to manage the shopfront, internal lighting and feature lighting.
The system provides independent control and dimming across different lighting zones while keeping day-to-day operation simple for store staff.
Using Casambi also reduces the need for complex control wiring, making it well suited to retail fit-outs and repeatable multi-site rollouts.
Afterglow Controls Role
Afterglow Controls supplied the Casambi lighting control hardware and completed the lighting control commissioning for both Telstra Coomera and Telstra Morayfield.
The system was configured to provide reliable wireless control and dimming across the shopfront, internal and feature lighting elements, supporting the lighting design and overall Telstra retail experience.
PROJECT TEAM
Lighting: LPA
Electrical: Electrical Services QLD
Lighting Controls: Afterglow Controls
Control System: Casambi
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